Green workshop brief

(redesigned for my viewing pleasures)

I received the D&AD Workshop Brief. It is for 'As Nature Intended', an organic store chain in, located mainly in London. Does anyone have a clue who've set this brief?

I am kind of annoyed by it, don't get me wrong the brief isn't bad. No, the brief is alright in itself. Here are three products/brands that were used to set the last three D&AD workshop briefs:

  • Ford Focus Flexifuel, a car running (partly) on renewable resources
  • Government campaign to fight CO2 emissions made by cars
  • As Nature Intended, an organic, and green store

Anyone sees the pattern? I'm getting a headache from this greenness. What to do?