Last week while looking around in Selfriges on Oxford street, the UK's second largest shop I came across something funky. The limited edition of Absolut Vodka packaging – Absolut Disco. A shell for the iconic vodka bottle which can be attached to the ceiling to function as a disco bottle, simple idea but oh so cool. A gift packaging which not only looks good but is very useful and full on brand, I bet the vodka drinkers will love it! I want to buy one just for the packaging, but then again I'm very seduced by this kind of design stuff.If this isn't enough they have a digital experience to back this up, hit www.absolut.com/disco and if you have a webcam record your disco moves and funk them up with certain visual effects.
Responsible for the concept was Swedish agency Family Business, well done. although I must admit the the web experience isn't really flawless, it took eight hours until the email arrived with my blog code since they seem to check all the videos pre-release – also the webdesign, especially the html email isn't reaching the standard Absolut Vodka usually sets.