D&AD workshop work

The deadline for the workshop brief was an hour ago and the work arrived with them fine, so it means waiting for a response. I don't have a clue if they (whoever the judges are) will like the stuff, but I'll share it here. The first one contains the proposition, Organic Food made easy to Organic goes mainstream.

The second campaign submitted is a rather fun one, it's targeted more narrow, towards mothers. I'm curious about this one :)