Working all day, first caf, reading the brief, reading it again, running around in circles, surfing around, playing with the phone, changing location, changing music, rereading the brief, doubting the brief, doubting if you can deliver greatness, giving up, picking up again, thinking, chewing on everything around you, mindless sketching, joking, taking apart the problem, reassembling it again, texting, nonsense, the most random moment, almost the end of the day, the cliched spark, a line from the lips without thinking much, the tense silence, filled with oh's and ah's while a hundred and one new connections are made up there, based on this one thought.

You can't beat this stuff. That's why we're here.