The great masters of advertising

Last thursday we went to the NABS talk at the London College of Fashion. It was all about TV advertising. The talk was moderated by Sir Hegarty and the panel consisted of Tony Davidson of W+K, Ben Priest of Adam&Eve, Nick Gill of BBH and film director Danniel Kleinman. What a great lineup! They've all chosen three ads each and I enjoyed watching all of those oldies and gems on the big screen.

Some of the things they've said stuck with me, one of them was that television is a shared media, people watch it together and talk about what they've seen. They also shared insights about the craft, like the importance of characters in a piece of film, sometimes over the plot. The right choice of music being crucial and of course they discussed the current question of 'Is Tv dead?'.

The answer in my opinion is simple, it's film what's important and impactful, no matter on what screen it appears on. And clearly, no matter the media, it's all about the story being told, right?