Intense Energy

Robbin & I spent the last 6 days working on a submission for the Young Guns Student competition 2009. We entered the open brief category with a digital advertising idea for the energy drink BURN this morning, just before deadline:

We want to involve users in the brand promise 'Intense Energy' of the energy drink BURN. Through a game where players and teams fight each other for energy, using their mobile phones as weapons. You point & shoot at your opponents mobile device, if you hit - his energy decreases. By scanning a BURN can the player receives an energy boost. Challengers advance in ranks and compete in leader boards.