The Cannes Lions Festival, a legendary week for advertising creatives and alike. This summer we were lucky enough to experience it for ourselves and to see what the fuzz is all about.
First of all we had to plan ahead and put on the back-burner on some freelance projects in order to get a Young Lions pass to the event – and it was very much worth it.
The festival of creativity as it's now called was an overdose of inspiration. Of course it was accompanied by more parties than we could handle and a lot of meeting people but our main focus were the seminars and workshops. And they did not disappoint. Sure, some of the lectures were not as interesting as we hoped but the majority was well interesting. The highlights included Coca&Cola on liquid mystery, John Hegarty on being different, Sir Ken Robinson on Inspiration, Google on our future, Malcolm Gladwell on the importance of being third, John Boiler on agency culture, Rob Reilly on great pitching, Danny Choo on Anime, Johan Lehrer on the science of creativity, Mark Holden on future technology and many many more. Luckily all of these talks are now available online to watch the ones we missed and take in the very good ones once again. We had a great time, it was inspiring, enlightening and very motivating. Next year we'd like to be on stage to pick up a Lion ourselves.