Don't Fight. Switch.
Fanboys ruin a wedding while arguing about their phones.
Samsung and Apple are at war over smartphone category. As the underdog, Windows Phone wanted to enter the conversation and disturb the “two horse race” by showing their foolishness and poking fun at the fanboys.
Behind the Scenes
Roman Coppola took a wedding and turned it into an over-the-top Hong Kong style brawl. See how he pulled it off.
AGENCY CP+B Boulder / CREATIVE DIRECTION Rob Reilly, Dan Donovan
CREATIVE Robbin Ingvarsson, Waldemar Wegelin
DIRECTOR Roman Coppola