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Fashion Show

An unexpected use of technology shows off how amazing Google can be.

 

In Japan, Google was only known for their web search, lots of their innovations remained unseen. The brand campaign “Google and More” showed off specific features in the most creative ways possible. The Fashion Show focuses on image search and functions like “sort by color” or “similar images”.

 
 
 

Print + Outdoor

The print and outdoor campaign extended the same thought by putting specific Google functions and products into a creative human context. One example reads: 7 gigabytes of free space on Gmail lets you tell each other “I love you” each morning, noon and night for 80 years. 

 
 

Credits

AGENCY W+K Tokyo / CREATIVE DIRECTION Frank Hahn, Naoki Ito
CREATIVE Robbin Ingvarsson, Waldemar Wegelin
DIRECTOR Kosai Sekine