Steven Gerrard together with Spock and a giant robot invite you to the Xbox One.
The Xbox One is the first all-in-one entertainment console. Here games and entertainment are no longer separated, but together in one. This story is told by having some of the greatest properties from games and entertainment entering everyday situations and inviting people into the work of Xbox One.
Print + Outdoor
Together with the launch spot, which ran in 10 countries, Xbox One took the campaign to the streets and took over New York, San Francisco and Los Angeles with giant green out of home boards that continued telling the story of the all-one entertainment console.
Behind the Scenes
Creating “Invitation” took over 6 months. The commercial was filmed in Budapest, Liverpool and New York and finished in Los Angeles. Have a glimpse behind the scenes and see how it all came together.
AGENCY CP+B Boulder / CREATIVE DIRECTION Rob Reilly, Adam Chasnow
CREATIVE Robbin Ingvarsson, Waldemar Wegelin
DIRECTOR Bryan Buckley